Founded in 2012 by Rotem Gur, VAS offers contemporary hand crafted shoes, combining edgy design and traditional craftsmanship, creating a modern interpretation to the classic shoe. From simple constructed leather flats to block heels, Vas presents a cubist style that manage to be bold and delicate at the same time.
VAS shoes are made by hand with unimaginable attention to details: from leather selection to production, from soles to boxing and wrapping, and from the inner lining to the Italian made buckles. Using the most luxurious materials, mostly Italian leather, and combining top quality accessories, VAS shoes are becoming a must-have for fashionistas and women world wide – sold in Japan, Germany and Israel.
Vas offers simple constructed leather flats to block heels, with each pair getting its own accessory: the Moroccan leather babouche comes in a raw buckled leather bag, the sneakers come in a canvas backpack.
Working on the development of every detail of her shoes, from the soles to the leather she chooses even for the inner part of the shoe, Gur creates a modern take on classic, without forgetting the craftsmanship and the comfort that stand behind each pair.
ROTEM GUR An alumnus of Bezalel Academy of Art and Design in Jerusalem, Gur also studied at the ENSAD: Ecole Nationale des Arts Decortaive in Paris and trained in textile design.
After school, Gur spent few years with the master of shoe design in Israel, the Armenian Mr. Obanas Mordian, and learned the secrets of shoe craftsmanship, not only transferring sketches to design but also making the shoes by hand, from heels to toes.
Launching her first shoe collection in spring 2012, Gur was chosen to design the shoes for the acclaimed fashion brand SAMPLE and for the 2012 Tel Aviv Fashion WeeK show (as well as their 2014 show). Her shoes also appeared in ALON LIVNEH SS2014 New York Fashion Week, as part of a unique collaboration with the brand.
“I combined traditional techniques with fantasy”, says Gur about her designs. “I’m trying to put local sensibilities with global standards and to create something that has fashionable unexpected look that rest upon traditional craftsmanship and knowledge”.